Web producers who want to drive significant traffic to their Web sites, often neglect the single most important factor that will bring more people to their sites – making them more attractive and "findable" by search engines - a practice called "search engine optimization" (SEO).
Unfortunately search engine optimization is misunderstood by many as being difficult, but it doesn't have to be.
PBS can help you learn more about SEO and why it's critical for you to be thinking about it, from the very start of the Web production process. For a basic guide to Search Engine Optimization, check out SEO Resources .
For producers interested in SEO for video content, this site is a helpful resource.
Station and Producer SEO Training Overview
This document outlines components of a training program conducted to help PBS producers and stations increase their search engine rankings and traffic from all major global search engines - Google, Yahoo! Search, Microsoft Live Search, and Ask.com.
All training seminars were instructed by Aaron Wall & Todd Malicoat. Of the thousands of people selling SEO service Aaron's SeoBook.com site is one of the few that ranks on the first page of Google's search results when someone searches for SEO. Todd is also a thought leader in the SEO space. He runs the popular Stuntdubl.com internet marketing blog and is a regular speaker at industry events.
PBS SEO Seminar
These seminars focused on core building blocks of SEO:
The two seminars addressed the same topics, but were customized for stations and producers, based on pre-interviews the trainers are conducting with representatives from each stakeholder group.
Each seminar topic within the three hour webinar was approximately 25 to 30 minutes long, followed by a 10 to 15 minute question and answer period.
Advanced SEO Training for Producers and Stations
This training covered four niche topics with the focus on:
It is not uncommon for a person learning SEO to feel like they understand it, but have some questions pop up a week or two later. As a part of this training seminar, all PBS producers and stations participating in the training are entitled to a free three month trial of the online SEO training program at www.seobook.com/pbs.
Stations and producers: You will need to use that URL: www.seobook.com/pbs and the directions on that page in order to get the free offer.
NOTE: You will be required to enter a credit card number or pay pal account, BUT if you cancel by the end of the free 3 month trial, you won't be charged anything. Just make a note that you need to cancel after the trial period.
What you'll find on the site:
If you have any questions, please send them to firstname.lastname@example.org.
Below are links to resources that may be of interest to you regarding SEO. The slides are what the SEO consultants used for the training. Whether or not you made it to the training, you can review these documents as they are full of good SEO knowledge.
For further questions or for more information about SEO training, email Karen Baile at email@example.com.