You have decided to create a mobile app - that's great!  Before submitting an app proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan around that.  This section provides some ideas and recommendations to help get you started.   

(lightbulb) Remember, a well thought out plan leads to a smooth development process! 

Timeline

The most important factor at the beginning of the app development process is your launch date.  The launch date dictates the flow of everything that happens going forward.  Be sure to examine all requirements and features of your app when determining a launch date and PBS will explore available resources and work with you to achieve your goal.  View key development stages

Goals

Identify what goals you want your app to support and the expected results for each metric relevant to each goal.  PBS will use this information to:

Below are some goals which your app can serve:

Goal

Metrics

Audience Growth

Forecasted Audience Size (e.g., expected downloads or monthly visits)
Engagement Indicators (i.e., expected avg. sessions per month, avg. time spent per session, etc.)
Reach to New / Under-Served Audiences (i.e., what % of the audience do you expect to be new or under-served?)

Revenue Generation

Expected Net Revenues
(please deduct fees and commissions to the platform owner, e.g., Apple, or to sponsorship sales before calculating net revenues)

Innovation

This is a qualitative metric. Innovation can be technological or originality of content/feature set, but it must be innovative in the context of all things mobile, not just public media. The bar for meeting this goal is high.

Serving member stations  

Concept

What are the key features and functionality? How does it serve audience needs?

Developing concepts

(lightbulb) PBS Recommendations:

Planning

Some elements that need to be considered in the planning phase include: