You have decided to create a mobile app - that's great! Before submitting an app proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan around that. This section provides some ideas and recommendations to help get you started.
Remember, a well thought out plan leads to a smooth development process!
The most important factor at the beginning of the app development process is your launch date. The launch date dictates the flow of everything that happens going forward. Be sure to examine all requirements and features of your app when determining a launch date and PBS will explore available resources and work with you to achieve your goal. View key development stages
Identify the goals you want to accomplish with your mobile app and think about the metrics associated with each goal to help develop a plan going forward. PBS uses this information to:
Below are some goals which your app can serve:
Forecasted Audience Size (e.g., expected downloads or monthly visits)
Expected Net Revenues
This is a qualitative metric. Innovation can be technological or originality of content/feature set, but it must be innovative in the context of all things mobile, not just public media. The bar for meeting this goal is high.
|Serving member stations|
PBS has developed some recommendations to help you as you develop your concept:
Some elements that need to be considered in the planning phase include:
When considering platforms, please think about whether a native app is necessary or if your audience could be better served with a Mobile Web application or site. Below is a table outlinining the specifics of each option.
Keep in mind that third parties have total control over native applications – it is their sandbox – whereas PBS offers much greater control and flexibility with your Mobile Web site on pbs.org.
Tied to device
Tied to browser
Apple, Google, RIM, Wireless Carriers
PBS and stakeholders