You have decided to create a mobile app - that's great!  Before submitting an app proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan around that.  This section provides some ideas and recommendations to help get you started.   

(lightbulb) Remember, a well thought out plan leads to a smooth development process! 

Timeline

The most important factor at the beginning of the app development process is your launch date.  The launch date dictates the flow of everything that happens going forward.  Be sure to examine all requirements and features of your app when determining a launch date and PBS will explore available resources and work with you to achieve your goal.  View key development stages

Goals

Identify the goals you want to accomplish with your mobile app and think about the metrics associated with each goal to help develop a plan going forward.  PBS uses this information to:

Below are some goals which your app can serve:

Goal

Metrics

Audience Growth

Forecasted Audience Size (e.g., expected downloads or monthly visits)
Engagement Indicators (i.e., expected avg. sessions per month, avg. time spent per session, etc.)
Reach to New / Under-Served Audiences (i.e., what % of the audience do you expect to be new or under-served?)

Revenue Generation

Expected Net Revenues
(please deduct fees and commissions to the platform owner, e.g., Apple, or to sponsorship sales before calculating net revenues)

Innovation

This is a qualitative metric. Innovation can be technological or originality of content/feature set, but it must be innovative in the context of all things mobile, not just public media. The bar for meeting this goal is high.

Serving member stations  

Concept

 

 

PBS has developed some recommendations to help you as you develop your concept:

Planning

Some elements that need to be considered in the planning phase include:

When considering platforms, please think about whether a native app is necessary or if your audience could be better served with a Mobile Web application or site.  Below is a table outlinining the specifics of each option. 

(warning)  Keep in mind that third parties have total control over native applications – it is their sandbox – whereas PBS offers much greater control and flexibility with your Mobile Web site on pbs.org.

 

Native Apps

Mobile Web

Development Skills

Specialized programming

Web design

Functional Capabilities

Tied to device

Tied to browser

Audience Strategy

Depth
(45M people – fragmented by OS)

Breadth
(250M people in USA alone)

Distribution Strategy

Push

Pull

Channel Control

Apple, Google, RIM, Wireless Carriers

PBS and stakeholders