<table><tr><td width='120'><img src='https://docs.pbs.org/download/thumbnails/27956700/stopsign.jpg' height='100' width=100 alt='STOP!'></td><td style='vertical-align:middle;'><div style='font-weight:bold; color:#cc0000;'>DO YOUR RESEARCH!</div> <P><strong>Before submitting a proposal to PBS, it is critical that you thoroughly research what you want to accomplish with your app.</strong> We cannot express how incredibly important it is that you come into the app process with comprehensive knowledge of what you want your app to do, what you want users to gain from it, and how you plan to maintain it once it is active. Once you have determined those essential elements you can begin to design a concept and a plan around them. <p>This section guides you through the preliminary steps you need to complete before proposing an app to PBS. Please read through it carefully and refer to our <strong><a href='https://docs.pbs.org/display/PX/PBS+Recommendations'>recommendations page</a></strong> for helpful hints to get you started.<p> As you develop your concept and plan, be sure to adhere to our <strong><a href='https://docs.pbs.org/display/PX/Requirements'>requirements</a></strong>. An app will not be greenlit if it does not follow the established requirements.</td></tr></table>
There are seven critical phases during the app development process. Below is a graphic highlighting those phases followed by brief descriptions of each phase.
|The research phase is possibly the most important phase in the proposal process. During the research phase, goals are determined, a concept is created, and a development plan is established.|
|2: Proposal||Presenting your project plan and all required elements to PBS happens during the proposal phase. PBS provides a form designed to gather the information necessary to consider your app. Simply fill out the form and submit it so PBS can begin the review process.|
|3: Startup (Roles and Responsibilities)||Once PBS greenlights your app, it's time to assemble a team. Think about what roles will be assigned to each team member and the responsibilities that come with each role.|
|4: Design, Wireframes and Prototype||To have a clear idea of what your final app should look like, a prototype must be developed. This phase is dedicated to the creation of your app mockup.|
|5: Development||Once there is a clear understanding of the look and feel and functionality of your app, it's time to develop! The amount of work you have done in the previous phases determines how quickly this phase can go. Thorough preparation typically leads to faster development.|
|6: Pre-Launch||The pre-launch is an opportunity to go over your checklist, test your app and make sure it's ready for release.|
|7: Initial Launch||This is the culmination of the previous 6 phases. Your app goes live in the iTunes store and users start lining up!|
One of the most important factors at the beginning of the app development process is your launch date. The launch date dictates the flow of everything that happens going forward. Be sure to examine all requirements and features of your app when determining a launch date and PBS will explore available resources and work with you to achieve your goal.
Identify the goals you want to accomplish with your mobile app and think about the metrics associated with each goal to help develop a plan going forward. PBS uses this information to:
Below are some goals which your app can serve:
Forecasted Audience Size (e.g., expected downloads or monthly visits)
Expected Net Revenues
This is a qualitative metric. Innovation can be technological or originality of content/feature set, but it must be innovative in the context of all things mobile, not just public media. The bar for meeting this goal is high.
|Serving member stations|
As you begin to develop your concept, ask yourself the following questions to help you get started:
PBS has developed some recommendations to help you:
Some elements that need to be considered in the planning phase include:
When considering platforms, please think about whether a native app is necessary or if your audience could be better served with a Mobile Web application or site. Below is a table outlinining some specifics of each option.
Keep in mind that third parties have total control over native applications whereas PBS offers much greater control and flexibility with your Mobile Web site on pbs.org.
Tied to device
Tied to browser
Apple, Google, RIM, Wireless Carriers
PBS and stakeholders