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Hashtags

What is a hashtag?

On social media sites such as Twitter and Facebook, a hashtag is a word or phrase preceded by a hash or pound sign (#). A hashtag is used to identify messages related to a specific topic.

PBS hashtags

All show-related hashtags that you plan to use on your site must be approved by PBS. To begin the review and approval process, please send your proposed hashtags in an email to your Program Manager or Programming contact. They will work with Emily Kayser and Ashley Carufel to review your hashtags and you should receive a response within 48 business hours. PBS reserves the right to veto any proposed hashtags that conflict with the PBS brand.

Guidelines

Vanity URLs 

What is a vanity URL?

vanity URL is a customized web address that includes the name of your show for marketing, branding, and search engine optimization (SEO) benefits. They are usually short and descriptive, and can easily be recognized as part of your show's branding (examples: http://www.pbs.org/mercystreet, http://www.pbs.org/bigbluelive).

PBS vanity URLs

All program vanity URLs that you plan to promote on your site but be approved by PBS. To begin the review and approval process, please send your vanity URLs in an email to your Program Manager or Programming contact. They will work with Emily Kayser and Ashley Carufel to review your vanity URLs and you should receive a response within 48 business hours. Once the vanity URL is approved, work with your Program Manager to submit a Digital Support Portal ticket requesting that your vanity URL is created. PBS reserves the right to veto any proposed vanity URLs that conflict with the PBS brand.

Guidelines