All new and redesigned websites within the PBS.org domain can carry standard sponsorship inventory.
Producer should allocate an additional 20 pixels to accommodate this text.
Producers who wish to use the standard banner and video sponsorship inventory to acknowledge corporate funders should contact Gina Felix at email@example.com for details. When these units are not used by producers to acknowledge corporate funders, PBS will aggregate and sell general sponsorship across PBS content verticals. When no sponsorships have been sold, PBS will fill any unused space with house promotions at its discretion.
Display Messaging - Additional Sponsorship Messages on Program Websites
In addition to any Standard Message Requirements outlined above, producers may include basic recognition for their production funders. This additional recognition may appear on any program site page, per the message-to-content proportion limits described in the section below. The following Internet Advertising Bureau (IAB)-compliant units are acceptable for recognizing production funders:
PBS must approve any other unit sizes in advance. All units must appear in the perimeter of the program site page design (top, right column, left column, bottom). They must be static in nature and may not contain any animation.
Display Messaging - Message-to-Content Proportion on Program Websites
The sum total of all sponsorship acknowledgements appearing on any page of a website may not exceed 20% of the area on that page, even if a portion of the page is "below the fold" or requires scrolling. This percentage applies to the total number of pixels allocated to a site design at the required resolution defined in this Manual for program sites.
Any program funder recognition that appears in conjunction with the PBS Standard Message Requirements must still comply with the 20% space limit. For example, if three program funders are acknowledged with logo badges on a program site page, PBS will consider those badges when reviewing the percentage of overall sponsorship messages to content, including the required 300x250 pixel unit.
As described above, standard pre-roll messages up to 30 seconds in length will be included in video streams that are 3 minutes in length or longer and mid-roll messages will also be inserted into chapterized content that is longer than 20 minutes in length. Producers who wish to use this inventory for corporate funders must contact Gina Felix (firstname.lastname@example.org) for additional information.
Only one audio or video sponsorship message is allowed per download (clip or full episode). Producers may alternate or rotate program funders among media elements, if desired. A sponsorship message can be placed in the following ways:
To the degree that a producer is contractually obligated to acknowledge a philanthropic funder for a specific program, PBS may allow a second acknowledgment at the end of the stream to identify these philanthropic organizations by name only, in accordance with the message length parameters listed below.
The attributes and overall effect of each online sponsorship message must be in keeping with the noncommercial nature of PBS. Accordingly, online sponsorship messages may not contain:
More detailed message guidelines can be seen here: http://www.nationalpublicmedia.com/specs/.
Please note that this list is not exhaustive and PBS reserves the right to reject any message content that it deems inappropriate, for any reason. If a message is approved for broadcast on PBS, it is generally considered acceptable within the online environment as long as it complies with the message length limitations and other specs outlined herein. In the case when an on-air credit is repurposed for use online, the producer is responsible for clearing all rights for that credit to be streamed.
Some commercial techniques are unique to the online environment. The following are examples of what is unacceptable for use in PBS sponsorship messages: