If you haven't already, please make sure you read the main COVE Video Event Tracking page. The information on that page is critical to understanding the process outlined below.
The information in this section reflects the current Google Analytics interface.
What is embed URLs?
Embed URLs allows you to track the URLs where your videos were watched in the COVE Viral Player. It also shows you the number of views each video got at that URL. When a user clicks the play button on a viral player an event is recorded. That event records the view as well as the URL where the player was embedded.
There are 3 big caveats to this feature
- The site where the COVE Viral Player is embedded must not override/disable the AllowScriptAccess variable in Flash. If this variable is disabled the URL cannot be recorded. This is the case with a few major sites such as Facebook and Tumblr so this specific event will not be recorded for COVE Viral Players embedded on those pages.
- No data is available prior to the April 20, 2011 launch of this feature.
- A URL is not recorded unless somebody plays the video. Clicking the play button triggers the event which then records the URL. So if a video gets embedded on a page, this system will not track the URL where it exists until somebody plays the video.
The first caveat is important to keep in mind because it means that while this event gives you a lot more insight, it is not the complete picture. There are some URLs the system won't be able track and thus the total number of events you see in the Viral Instances category will not be the total number of video views your content received in all Viral Players. There will be videos played in Viral Players on websites for which a URL cannot be recorded. You can still see the total number of views in all Viral Players though by using the Event Category Video - Viral Player.
How to view tracking results for embed URLs
- Log in to your Google Analytics account (Figure 1).
- Your accounts are displayed along the left side of the screen.
- Locate the account you want to view and click the plus sign to expand the link.
- Click the Event Tracking link (Figure 2).
- On the left navigation menu, click Content (Figure 3.1).
- Click Events (Figure 3.2).
- Click Overview (Figure 3.3).
- The Event Tracking Overview page displays.
- Click Viral Instances (Figure 3.4).
If you do not see this category listed you may need to expand the number of rows by using the "Show rows" drop-down menu in the lower right-hand corner of the report (Figure 3.5).
- A report will display listing the URL's where your videos have been tracked. At this point there are 3 ways you can begin to segment this data.
- You can work in the detail type you are currently in, which is call the "Event Action View". In this view the number of events listed for each URL is the number of video views any of your videos received at that URL. To see which video(s) were played on a URL just click it and that will pull up a list of video titles played at that URL. Each video title will list a number of events which are the number of video views for that video on that URL.
- Alternatively. You can work in the "Event Label" view. In the "Detail Level" option right under the graph you can select "Event Label". This will pull up a list of videos by their title. The number of events you see for each video is the total number of video views for that video in the Viral Player across one or more URLs. You can then click a video to see the URL(s) where that video was played.
- You can also work backwards. If you see a COVE video embedded on huffingtonpost.com, for example, and want to know how many views it got just plug "huffingtonpost.com" into the ''Filter Event Action' box at the bottom of the report. Click the "Go" button and the report will filter down just those URLs that contain your search term.
- As always you can add these reports to your Dashboard clicking the “Add to Dashboard” button at the top of the report.