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You have decided to create a mobile app - that's great!  Before submitting an app proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan.  This section provides some ideas and recommendations to help get you started.   

Remember, a well thought out plan leads to a smooth development process! 

Goals

What goals do you want to achieve with your app?  How will you define and measure metrics?

Some key goals might include:

  • audience growth
  • sustainability (income)
  • serving member stations
  • driving innovation

Concept

What are the key features and functionality? How does it serve audience needs?

Developing concepts

(lightbulb) PBS Recommendations:

  • Create concepts that offer more than just entertainment.  The goal of the app concept and marketing message should be enrichment in addition to entertainment. 
  • Keep it locally relevant.  Strive to find a local or geo-targeted angle to the extent feasible or relevant to the content.
  • Create an interactive experience.  Seek opportunities to allow users to collaborate, compete, share or have some form of social interaction around your content or even contributing to it. Mobile is a great opportunity to let the "public" shine through in public media!
  • Make your app stand out from the rest.  Develop a unique angle.  Look for features and functionalities that are natural offshoots of the content and what your audience wants to do with that content.
  • Maintain high quality.  Your audience expects the same high editorial standards you have on-air and online so be sure those standards carry over to your app.

Planning

Some elements that need to be considered in the planning phase include:

  • intended platform type
  • native app or mobile web app/site
  • app updates
  • functionality changes
  • content refresh