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You have decided to create a mobile app - that's great!  Before submitting an app proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan.  This section provides some ideas and recommendations to help get you started.   

Remember, a well thought out plan leads to a smooth development process! 

Timeline

The most important factor at the beginning of the app development process is your launch date.  The launch date will dictate the flow of everything that happens going forward.  Be sure to examine all requirements and features of your app when determining a launch date and PBS will explore available resources and work with you to achieve your goal.  View key development stages

Goals

What goals do you want to achieve with your app?  How will you define and measure metrics?

Some key goals might include:

  • audience growth
  • sustainability (income)
  • serving member stations
  • driving innovation

Concept

What are the key features and functionality? How does it serve audience needs?

Developing concepts

(lightbulb) PBS Recommendations:

  • Create concepts that offer more than just entertainment.  The goal of the app concept and marketing message should be enrichment in addition to entertainment. 
  • Keep it locally relevant.  Strive to find a local or geo-targeted angle to the extent feasible or relevant to the content.
  • Create an interactive experience.  Seek opportunities to allow users to collaborate, compete, share or have some form of social interaction around your content or even contributing to it. Mobile is a great opportunity to let the "public" shine through in public media!
  • Make your app stand out from the rest.  Develop a unique angle.  Look for features and functionalities that are natural offshoots of the content and what your audience wants to do with that content.
  • Maintain high quality.  Your audience expects the same high editorial standards you have on-air and online so be sure those standards carry over to your app.

Planning

Some elements that need to be considered in the planning phase include:

  • intended platform type
  • native app or mobile web app/site
  • app updates
  • functionality changes
  • content refresh