Hello new PBS producers!
Has your program been picked up for distribution by PBS through the National Programming Service (NPS)? Congratulations.
Your next step is to think about the Web presence for your program. This may include a Web site on PBS.org, a fan page on Facebook, streaming on YouTube, mobile apps and more.
To determine the optimal Web presence for your content, it’s important to ask yourself these three questions:
- What is the goal of your Web presence?
- What audience are you trying to reach?
- How will you measure success?
If a Web site on PBS.org will help you meet your goals, your next step is to get approval from PBS Interactive (PBSi). To sign off on the creation of a Web site for your program, we require:
- an initial Web plan and detailed budget for the Web site
- a list of staff with Web production experience
- that you read and agree to abide by the PBS Web Policy Manual:
If you cannot meet the above criteria, PBS.org provides other options to distribute your content.
- Promotional page: We can create a promotional page for your program, which includes: a video clip, program images, descriptive text, broadcast information, a ShopPBS link, funder and producer logos and links to related or producer hosted Web sites.
- Streaming video: PBS.org can also stream your content in the PBS video portal (video.pbs.org) depending on your program rights.
Both of these options provide a great way to build audience and engagement with your content.
Please contact Ken Dykes, Director, Producer Products and Services for more information.