Are you interested in upping your SEO with guidance from our resident expert, Melanie Phung? We are seeking one Producer and one Station who would be willing to experiment with our new SEO worksheet, get some hands-on help, and then present the findings at an upcoming SEO webinar. Find out what you can rank for, what you rank for now, and prioritize your SEO terms. Interested? Contact Nik Eley at nreley@pbs.org.  Webinar details below.

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Keyword Research Workshop

Words matter. And when it comes to attracting more visitors to your website, using the right words can make all the difference.  So what's key to your site? 

Analytics have shown that if you invest in keyword research upfront you can attract new visitors for many months or even years without additional marketing. Join us for our next featured webinar/ online workshop on Keyword Research November 15th, 2011 from 2 - 3pm ET.  This is great precursor to the SEO Workshop in December. Limited seats are available. And we will cap this workshop to about 20 people to allow for  hands on practice of concepts introduced by PBS New Media Director, Melanie Phung.  

All participants should come ready to answer the following questions:

  1. What can I rank for? What kind of unique content does your site offer? What types of phrases describe what your content is about? (Focus on nouns as your core terms, not adjectives; be specific) 
  2. What do I rank for now? Based on your analytics data, what phrases are visitors already typing into search engines to discover your content, aside from purely branded terms (brand terms = name of your station, exact name of your program, etc)?
  3. What’s my priority? Are you trying to improve rankings for terms you already have some visibility for? Or are you pursuing new terms? Using these questions, we'll move through a worksheet that outlines the steps for selecting the best keywords for your site and stand out examples from PBS Producers & Stations. 

RSVP your Webinar seat now. There are only 20 seats available.

https://www2.gotomeeting.com/register/228364018

Tuesday, November 15, 2011

2-3pm ET

See you there!