What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engines in order to drive more qualified traffic.
What PBS LearningMedia fields are important for SEO?
|Name||Definition||Location in Admin Tool||Example|
|Slug||Text that appears at the end of the page URL. Autogenerated when the asset and resource are created. The slug can be modified, however, it is not recommended.|
|Page title||The Title tag is a piece of metadata on a webpage that tells users and search engines about that page. The Title tag, along with the long description, is also displayed when you or a user posts a link to your content on social sites such as Facebook. Therefore, it should be descriptive, specific, concise, and compelling. In addition, a well-written title tag is one of the most important “on page” ranking factors for getting visibility in search rankings.|
|Long description||Created in the metadata section of the Resource and appears in search results when a user searches for the resource. Maximum 650 characters allowed.|
How to make your resource SEO-friendly
When creating your resource, follow the steps below to help improve SEO:
- In the Resource Code textbox, type the clip name and media type of your resource, separated by hyphens. For example: brachio-balance-game.
- In the Slug textbox, type the series title with hyphens separating each word. For example: Dinosaur-train
Manually adding this information instead of letting the system auto-populate it helps with search engine optimization and produces cleaner URLs. For example: pbslearningmedia.org/resource/brachio-balance-game/dinosaur-train
Tips on writing Description text
- When writing your long description, be sure to make it compelling and relevant to your target keywords so people will want to click on your result.
- Long descriptions should not exceed 650 characters in length.
- Be sure your description text reads well, makes sense, and is engaging to readers. You have one sentence to get users interested in viewing your website.
- Don’t duplicate your descriptions across website pages.
- Make an effort to add keyword(s) at the beginning of the description while still retaining a sensible sentence structure that is easy to read.
- Avoid using any unusual characters, unless they are included in the keywords you are using. Try to use basic text, without unnecessary symbols.
- Try to include your station or program name within the description so that people will see recognizable text in search results.
- Always try to add in a variant of your main keywords or key phrase. Try to choose broadly used terms that people may use when searching.