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Video Specs

  • Spot approved for broadcast can be used for digital.
  • Send separate digital file. Broadcast file/format cannot be used.
  • Video may be either VAST served of first party served with optional impression and click tracking
  • Preferred first party file type: mp4 with H.264 codec
  • Max file size: 512 mb
  •  HD specifications: 1920x1080 (16:9 Widescreen) or 1440x1080 (4:3 Standard), 10 mbps bitrate or higher
  • Audio specifications: 48khz or 44.1khz resolution, stereo, AAC codec, 128 kpbs bitrate
  • Provide rotation instructions if sending more than 1 creative.

728x90 Companion (Desktop only)

  • Desktop video companion banner may be VAST served (must be served through the same tag as the video component) or first party served with optional impression and click tracking
  • Unit: static gif/jpg only
  • Max file size: 40k

Desktop Display Specs

Standard Banners - 300x250, 300x600, 160x600, 728x90, 320x50

  • 200KB max initial file load size
  • :15 max animation
  • Expansions not allowed
  • Third-party tracking is accepted in most cases. Units served first-party will be billed off first-party data.

Mobile and Tablet Adhesion Specs

  • 320×50 (Mobile), 728×90 (Tablet)
  • Max initial file load size: 50KB (Mobile), 200KB (Tablet)
  • 200KB host-initiated subload
  • Banner controls: close button on upper right-hand corner
  • Animation: :15 max
  • Must be compatible with MRAID 1.0 and MRAID 2.0

Rich Media

  • In-banner video allowed, expansions not allowed
  • 200KB max initial file load size
  • 100KB host-initiated subload
  • Unlimited file size subload allowed after user clicks to initiate video, minimum 24 FPS for video
  • :15 max animation
  • Unlimited length video w/ sound allowed after user clicks, no auto-play
  • User video and audio controls must be visible
  • HTML5 must be third-party served

General Guidelines

  • Limit of five creative executions per placement.
  • Banners must remain bounded in the allotted space in the page and must include a visible border around the edge. Banners may not float over page content, pop-up or initiate pop-ups from third-parties.
  • No audio or video is permitted on in-page sponsorships. Exceptions may be made for certain in-banner video executions, provided the audio is user-initiated
  • All text must be readable on 1024×768 resolution displays.
  • Unless specifically excepted, no real or mimicked user controls, interactive elements or hovers are permitted on in-page sponsorships, including video controls, game play, etc.
  • Once approved, third-party-served placements may not be changed without PBS approval.