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You have decided to create a mobile app - that's great!  Before submitting a proposal to PBS, you must first think about what you want to accomplish with your app then design a concept and a plan around that.  This section provides some ideas and recommendations to help get you started.   

(lightbulb) Remember, a well thought out plan leads to a smooth development process! 

(smile) Let PBS help!  Review our recommendations page for helpful hints to get you started.  

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Native Apps

Mobile Web

Development Skills

Specialized programming

Web design

Functional Capabilities

Tied to device

Tied to browser

Audience Strategy

Depth
(45M people – fragmented by OS)

Breadth
(250M people in USA alone)

Distribution Strategy

Push

Pull

Channel Control

Apple, Google, RIM, Wireless Carriers

PBS and stakeholders

(lightbulb) Remember, a well thought out plan leads to a smooth development process!