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PhaseDescription

1:  Research

The research phase is possibly the most important phase in the proposal process.  During the research phase, goals are determined, a concept is created, and a development plan is established.  
2:  ProposalPresenting your project plan and all required elements to PBS happens during the proposal phase.  PBS provides a form designed to gather the information necessary to consider your app.  Simply fill out the form and submit it so PBS can begin the review process. 
3:  Startup (Roles and Responsibilities)Once PBS greenlights your app, it's time to assemble a team.  Think about what roles will be assigned to each team member and the responsibilities that come with each role.
4:  Design, Wireframes and PrototypeTo have a clear idea of what your final app should look like, a prototype must be developed.  This phase is dedicated to the creation of your app mockup.
5:  DevelopmentOnce there is a clear understanding of the look, feel and functionality of your app, it's time to develop!  The amount of work you have done in the previous phases determines how quickly this phase can go.  Thorough preparation typically leads to faster development.
6:  Pre-LaunchThe pre-launch is an opportunity to go over your checklist, test your app and make sure it's ready for release. 
7:  Initial LaunchThis is the culmination of the previous 6 phases.  Your app goes live in the iTunes store and users start lining up! 

See additional recommendations from PBS.

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