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  • Plan ahead: The vanity URL approval timeline can vary, so if you’re launching new site or a new program, please submit your vanity URL two (2) weeks in advance of your site launch/promotion.
  • Standard format: Full show title, all lowercase and no punctuation (examples: /mercystreet and /bigbluelive)
  • Be open to suggestions: Programming and/or Emily Kayser/Ashley Carufel may suggest a vanity URL outside of the standard format (program name) because of the following:
    • Length
    • Spelling
    • Redundancy
    • Used for other programs
    • Not intuitive
    • No abbreviations
    • Unintended meaning
  • Get everything approved: All vanity URLs, even those that do follow the standard format, need to be approved by Emily Kayser/Kevin Dando Ashley Carufel and follow the standard approval process.
  • PBS reserves the right to redirect any vanity URL at the end of a broadcast period and/or streaming rights period.

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