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All show-related hashtags that you plan to use on your site must be approved by PBS. To begin the review and approval process, please send your proposed hashtags in an email to your Program Manager or Programming contact. They will work with Emily Kayser and Kevin Dando to review your hashtags and you should receive a response within 48 business hours. PBS reserves the right to veto any proposed hashtags that conflict with the PBS brand.

Guidelines

  • Include PBS: "PBS" must be included in your hashtag and typically appears at the end of the hashtag (examples: #MercyStreetPBS, #PoldarkPBS).
  • Plan ahead: The hashtag approval timeline can vary, so if you’re launching new site or a new program, please please submit your hashtags two (2) weeks in advance of your site launch/promotion and/or in advance of an event where the hashtag will be used.
  • Include PBS: "PBS" must be included in your hashtag and typically appears at the end of the hashtag (examples: #MercyStreetPBS, #PoldarkPBS).
  • Be open to suggestions: Programming and/or Emily Kayser/Kevin Dando may suggest a hashtag outside of the standard format (program name and PBS) because of the following:
    • Length
    • Spelling
    • Redundancy
    • Used for other programs
    • Not intuitive
    • No abbreviations
    • Unintended meaning
  • Get everything approved: All hashtags, even those that do not follow the standard format, need to be approved by Emily Kayser/Kevin Dando and follow the standard approval process.

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  • Plan ahead: The vanity URL approval timeline can vary, so if you’re launching new site or a new program, please submit your vanity URL two (2) weeks in advance of your site launch/promotion.
  • Standard format: Full show title, all lowercase and no punctuation (examples: /mercystreet and /bigbluelive)
  • Be open to suggestions: Programming and/or Emily Kayser/Kevin Dando may suggest a vanity URL outside of the standard format (program name) because of the following:
    • Length
    • Spelling
    • Redundancy
    • Used for other programs
    • Not intuitive
    • No abbreviations
    • Unintended meaning
  • Get everything approved: All vanity URLs, even those that do follow the standard format, need to be approved by Emily Kayser/Kevin Dando and follow the standard approval process.
  • PBS reserves the right to redirect any vanity URL at the end of a broadcast period and/or streaming rights period.