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  • Promotional or qualitative language (favorable qualities, benefits and claims).
  • Comparative language (i.e., “leader”, “largest”, “the only”, “exclusively”, “ranked No 1”).
  • Price and value information.
  • Health claims.
  • Award or prize mentions. Exceptions may be granted for factual major motion picture or music industry nominations or awards (i.e., Academy Awards, Grammys, Sundance Film Festival, etc.) 
  • Favorable reviews (i.e., product review quotes), endorsements, testimonials Exceptions may be granted for tasteful review quotes for movie or music creative.
  • Inducement language (i.e., rewards programs, warranties, portion of purchase donated to charity, vehicle donation programs, holiday mentions related to sales of products, sweepstakes or contests).
  • Language that expresses a view about a matter of public importance or interest or which supports or opposes a political candidate.
  • Language that appears to be self-congratulatory.
  • 900 or other numbers where the caller is charged for services in addition to normal toll charges, if any.

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