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Ad Serving Fees

PBS will use Google DFP (Doubleclick for Publishers) to Ad Manager to ad-serve sponsorships for display and video. Sponsorship delivery incurs an ad-serving fee that will be passed back to the producer and/or sales agent.

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Hosted Creative: Creative assets are delivered from DFP Google Ad Manager ad-server

3rd Party Creative: Creative assets are delivered from Sponsor/Agency server

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  • PBS will centrally manage inventory.
  • PBS will schedule sponsorship campaigns in DFPin Google Ad Manager.
  • PBS will traffic creative on behalf of the producer and manage creative delivery for 3rd party ad serving.
  • PBS will provide delivery reports to producers on a monthly basis.

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