|Social Media||Format Size||Notes|
|Facebook and Twitter|
The main PBS social accounts reserves the right not to share social videos that are not square cuts.
Maximum Duration: Per platform restrictions, all Instagram video content just must have a TRT (total run time) of 60 seconds or less.
|YouTube||Other YouTube video specs|
All clips, previews or extras (ex. series sell, episodic promos, and short-form video) shared on social media such as Facebook, Twitter, Instagram and YouTube, must include an approved PBS watermark throughout the entire duration of the video (excluding the endcard). The placement of the watermark in the top left corner is also required. This position was selected because the top-left corner has the least amount of in-platform conflict to ensure maximum visibility.
There are two options for including a watermark:
Co-branded Watermarks (Approved,on-going series
Only approved, on-going ongoing series may use a co-branded watermark for social video. Coco-branded watermarks must be approved and in-line with outlined specs by the PBS team in advance of use. Upon approval, PBS team must have a copy of co-branded watermark for any creative produced in-house by PBS creative services team (i.e. Press Tour filler, series sell, etc).
Only the approved on-going series listed below are eligible for co-branded watermark use:
PBS Template Watermark (All Other Programs)
Producers not included in the above list of approved, on-going series for a co-branded watermark must use the template offered by PBS. The template watermark is available as a .TIFF and .PNG file.
Overview: At the end Endcards are required at the any of any social video, it is required that there must be an endcard. The . These endcard requirements do not apply to animated GIFs and animated graphics. The appropriate watermark (detailed above) should not appear during the endcard. These endcard requirements do not apply to animated GIFs and animated graphics. Animated endcards are preferred, but still graphics may serve as endcards. However, the following elements are required:
|Download the PBS logo from the Brands website|
The elements listed above are also recommended to appear in the order as listed above. The endcard has a recommended :03 TRT (total run time).