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Social MediaFormat SizeNotes
Facebook and Twitter
  • Square cuts (1080x1080px) are strongly preferred (mobile-optimized format)
  • 16x9 aspect ratio (1920x1080px) versions will still be accepted (only if 1080x1080px versions are impossible to create)

The main PBS social accounts reserves the right not to share social videos that are not square cuts. 

Other Facebook video specs

Other Twitter video specs

Instagram
  • Only square cuts (1080x1080px)

Maximum Duration: Per platform restrictions, all Instagram video content just must have a TRT (total run time) of 60 seconds or less.

Other Instagram video specs 

YouTube
  • Only 16x9 aspect ratio, 1920x1080px
Other YouTube video specs 

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Excerpt

Overview

All clips, previews or extras (ex. series sell, episodic promos, and short-form video) shared on social media such as Facebook, Twitter, Instagram and YouTube, must include an approved PBS watermark throughout the entire duration of the video (excluding the endcard). The placement of the watermark in the top left corner is also required. This position was selected because the top-left corner has the least amount of in-platform conflict to ensure maximum visibility.

There are two options for including a watermark:

  1. Coco-branded (for pre-approved, on-going series)
  2. PBS template watermark (for all other programs).
Note

The watermark requirements do not apply to animated GIFs and animated graphics (even if they are a video file).

Co-branded Watermarks (Approved,

on-going series

Ongoing Series)

Only approved, on-going ongoing series may use a co-branded watermark for social video. Coco-branded watermarks must be approved and in-line with outlined specs by the PBS team in advance of use. Upon approval, PBS team must have a copy of co-branded watermark for any creative produced in-house by PBS creative services team (i.e. Press Tour filler, series sell, etc).

Only the approved on-going series listed below are eligible for co-branded watermark use:

  • American Masters

  • American Experience

  • Antiques Roadshow

  • Frontline

  • Great Performances

  • Independent Lens

  • Masterpiece

  • Nature

  • NewsHour

  • NOVA

  • POV

  • Washington Week

    Click to expand

    Example of co-branded watermark for a square (1080x1080px) social video

    (Example footage is for demonstration purposes only)

    Click to expand

    Example of co-branded watermark for a 16x9 (1920x1080px) social video

    (Example footage is for demonstration purposes only)


PBS Template Watermark (All Other Programs)

Producers not included in the above list of approved, on-going series for a co-branded watermark must use the template offered by PBS. The template watermark is available as a .TIFF and .PNG file.

Download PBS Watermark Files

Info
titleNote on Watermark Implementation
TIP: Please check that the watermark is clearly legible throughout the entirety of the clip (If editing with Adobe Premiere, please use the .png instead of the .tiff file to improve legibility.)


Click to expand

Example of PBS watermark for a square (1080x1080px) social video

(Example footage is for demonstration purposes only)

Click to expand

Example of co-branded PBS watermark for a 16x9 (1920x1080px) social video

(Example footage is for demonstration purposes only)

Not sure if your watermark is displaying correctly? Reference this video to see how the watermark should appear.

Endcards

Overview:  At the end Endcards are required at the any of any social video, it is required that there must be an endcard. The . These endcard requirements do not apply to animated GIFs and animated graphics. The appropriate watermark (detailed above) should not appear during the endcard. These endcard requirements do not apply to animated GIFs and animated graphics.  Animated endcards are preferred, but still graphics may serve as endcards. However, the following elements are required:

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Info
titlePre-Approved PBS Logos for Endcards
Download the PBS logo from the Brands website

The elements listed above are also recommended to appear in the order as listed above. The endcard has a recommended :03 TRT (total run time). 

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