- Make sure each page has unique, descriptive text on it.
- Aim for at least 200 words of unique copy for each page
- See tips on writing description descriptive text
- Verify that code elements are SEO-friendly.
- Do not use Flash for navigation or critical content elements!
- Make sure all images have descriptive alt attributes
- Do not use frames
- Use descriptive link text for all navigation elements
- Use external CSS files for styling and positioning