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To support the system-wide objective of increasing station membership, all key, pop-out as well as new and icon series sites must include a call to pledge. The call should leverage specific site content and how pledge supports it. For unlocalized users who are not localized, the site should include a program-specific membership value proposition sublevel sub-level page incorporating Station Finder localization functionality.

For more information on using PBS e-pledge code, see PBS TechDocs (http://docs.pbs.org/x/OoCr).