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As outlined in a blog post earlier this year, PBS implemented requirements regarding sponsorship inventory for new and legacy Web sites. Beginning May 1, PBS will release this inventory to be sold by our sales partner, National Public Media (NPM).

To reiterate the policies in the Web Policy Manual:

  • All new and redesigned web sites must carry standard sponsorship units. For new Web sites, we require a 300x250 rectangle unit above the fold on every page. For legacy Web sites, 728x90 leaderboard units will be added to each page by PBS above the universal header. Your program manager will alert you in advance of a leaderboard being added to your Web site.
  • 30 second pre-rolls will stream in front of every video longer than five minutes. In order to accommodate the pre-roll, all funder credits must be stripped from your video before publishing the asset into the COVE system.