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Key

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Goal

Metrics

Audience Growth

Forecasted Audience Size (e.g., expected downloads or monthly visits)
Engagement Indicators (i.e., expected avg. sessions per month, avg. time spent per session, etc.)
Reach to New / Under-Served Audiences (i.e., what % of the audience do you expect to be new or under-served?)

Revenue Generation

Expected Net Revenues
(please deduct fees and commissions to the platform owner, e.g., Apple, or to sponsorship sales before calculating net revenues)

Innovation

This is a qualitative metric. Innovation can be technological or originality of content/feature set, but it must be innovative in the context of all things mobile, not just public media. The bar for meeting this goal is high.

Serving member stations  

Concept

 

 

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 As you begin to develop your concept, ask yourself the following questions to help you get started:

  • What key features and functionality do I want my app to have?
  • How does it will my app serve audience needs?

PBS has developed some recommendations to help you as you develop your concept:

  • Create concepts that offer more than just entertainment.  The goal of the app concept and marketing message should be enrichment in addition to entertainment. 
  • Keep it locally relevant.  Strive to find a local or geo-targeted angle to the extent feasible or relevant to the content.
  • Create an interactive experience.  Seek opportunities to allow users to collaborate, compete, share or have some form of social interaction around your content or even contributing to it. Mobile is a great opportunity to let the "public" shine through in public media!
  • Make your app stand out from the rest.  Develop a unique angle.  Look for features and functionalities that are natural offshoots of the content and what your audience wants to do with that content.
  • Maintain high quality.  Your audience expects the same high editorial standards you have on-air and online so be sure those standards carry over to your app.

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When considering platforms, please think about whether a native app is necessary or if your audience could be better served with a Mobile Web application or site.  Below is a table outlinining the some specifics of each option. 

(warning)  Keep in mind that third parties have total control over native applications – it is their sandbox – whereas PBS offers much greater control and flexibility with your Mobile Web site on pbs.org.

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