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<table><tr><td width='120' style="vertical-align:top"><img src='https://docs.pbs.org/download/thumbnails/27956700/stopsign.jpgpng' height='100' width=100 alt='STOP!'></td><td style='vertical-align:middle;'><div style='font-weight:bold; font-size:16px; color:#cc0000;'>DO YOUR RESEARCH!</div> <P><strong>Before submitting a proposal to PBS, it is critical that you thoroughly research what you want to accomplish with your app.</strong>  Often, people get excited about developing an app with really no clear idea of what the app will actually <i>do</i>. We cannot express how incredibly important it is that you come into the app process with comprehensive knowledge of <i>what you want your app to do, what you want users to gain from it, and how you plan to maintain it</i> once it is in the marketplace.  When you have determined those essential elements you can begin to design a concept and a plan around them.  <p>This section guides you through the preliminary steps you need to complete before proposing an app to PBS.  Please read through it carefully and refer to our <strong><a href='https://docs.pbs.org/display/PX/PBS+Recommendations'>recommendations page</a></strong>  for helpful hints to get you started.<p>
As you develop your concept and plan, be mindful of all <strong><a href='https://docs.pbs.org/display/PX/Requirements'>requirements</a></strong>.  An app will most likely not be greenlit by PBS if it does not meet the established requirements.</td></tr></table>

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PhaseDescription

1:  Research

The research phase is possibly the most important phase in the proposal process.  During the research phase, goals are determined, a concept is created, and a development plan is established.  Use this phase to determine if a native app or a mobile website is the right platform for you. 
2:  ProposalPresenting your project plan and all required elements to PBS happens during the proposal phase.  PBS provides a form designed to gather the information necessary to consider your app.  Simply fill out the form and submit it so PBS can begin the review process. 
3:  Startup (Roles and Responsibilities)Once PBS greenlights your app, it's time to assemble a team.  Think about what roles will be assigned to each team member and the responsibilities that come with each role.
4:  Design, Wireframes and PrototypeTo have a clear idea of what your final app should look like, a prototype must be developed.  This phase is dedicated to the creation of your app mockup.
5:  DevelopmentOnce there is a clear understanding of the look, feel and functionality of your app, it's time to develop!  The amount of work you have done in the previous phases determines how quickly this phase can go.  Thorough preparation typically leads to faster development.
6:  Pre-LaunchThe pre-launch is an opportunity to go over your checklist, test your app and make sure it's ready for release. 
7:  Initial LaunchThis is the culmination of the previous 6 phases.  Your app goes live in the iTunes store and users start lining up! 

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