16:9 16:9 is the video and image aspect ratio required to correctly ingest and display video and images. It means that no matter what the size of your image or video is, the aspect ratio must maintain a width of 16 units and height of 9 units. Most common resolutions for 16:9 are: 640x360, 854x480, 960x540, 1024×576, 1280×720, 1366×768, 1600×900, 1920×1080, 2048x1152, 2560×1440, 3840×2160 and 4096x2304.
Administration DashboardThe main screen that serves as the access point for all Bento functionality. Think of the dashboard as the homepage of the Bento tool. Learn more

Amazon Cloud

Where Bento content is stored. By storing content in the Amazon Cloud, content is secure, can be retrieved more quickly, and a larger amount of content can be stored.

BentoBento is a CPB-funded project developed by PBS and member stations. It's a flexible solution for stations seeking to develop a strong web presence and consists of a tool for creating station websites, managing online content, and leveraging metadata in ways that can benefit local stations. Content is fully hosted by PBS and can be added through the use of site templates, layout tools, and components.


Set of software components that add specific abilities to a larger software application. Examples: text, image or blog. 

Content Management System (CMS)

Any tool that can be used to create and manage web pages. Allows editors to create new pages and manage content without the need to request development from a development team.

COVE (Comprehensive Online Video Ecosystem)

PBS's enterprise video platform combining a variety of systems and technologies to serve the online video needs of the public television system. Streaming COVE content can be embedded and shared across various platforms so users can watch their favorite PBS programs online and through mobile devices.

CRUD (Create, Read, Update and Delete)

Permissions assigned to users by the site administrator. These permissions determine how users can modify pages.

Custom Components

Components that can include any valid Django template syntax inside. Learn more about custom components


A role assigned to the user who does most of the backend coding to include templates and custom components. See more about Developer 


A third party commenting platform that encourages audience engagement. Can be integrated into a Bento template using the Disqus component.

Django CMS Toolbar

The front-end interface of the Django editor that allows editors to make changes to a page in a browser view. Learn more about the front-end editor

Editor A role assigned to a user who mainly creates and modifies web content. See more about Editor

Explorer Station TV Schedule

Facilitates the display of a station's listing information which is received from Gracenote (PBS' online data provider) on a daily basis. These products can be implemented on any location of a website and are customizable through CSS. Learn more about the Explorer Station TV Schedule

filercss A tag used in a template to transfer files from the CDN to the PBS server.

Filer Folder

A repository unique to Bento that stores images and other content types and uses CDN for retrieval. Content can be used multiple times on multiple pages while being retrieved from the same place.

Google AnalyticsA third party tracking system implemented in Bento pages to track page visits, traffic types, and other user metrics. Results can be segmented in many different ways according to each user's preference. More about Google Analytics


A collection of Content Channels. Groups are used to help define the programs to which users have access.

In navigation

Determines if a page appears in its assigned spot in the site's navigation menu. 

Is published 

Determines if the page is live and viewable by the public.


A video-ad serving platform on which core infrastructure for online video advertising market operates.


PBS Interactive internal project code name for the Bento tool.


Database of metadata which houses information about content from throughout the PBS system. The Merlin database allows PBS, stations and producers to easily add and manage content for promotion across all PBS properties. See Merlin Resource Center for more information.

Merlin Admin Tool

A content management system (CMS) that enables stations and producers to create, access, manage and edit content that may appear on PBS.org or within other products powered by the Merlin API. The admin tool is accessible here. Admin tool access is only available to stations and producers that have been fully on-boarded to Merlin.


Metadata is data about data. The metadata stored in Merlin is not actual content data, but instead data about content. This includes titles, URLs, descriptions, topics, etc. Modules that surface via Merlin are essentially clusters of metadata about specific content objects – and when a module is clicked on, users will be directed to the content URL stored in the metadata of that object.

Open Bento

NOT AVAILABLE YET: Provides developer access to the Merlin and COVE APIs, as well as the Bento source code. It will also facilitate collaboration and access to the PBS developer community.

Operations A role assigned to a user who mainly focuses on user management in Bento. Manages permissions for users and sites.  Learn more about Operations

NPM (National Public Media)

Sponsorship sales team for all NPR programs and stations, PBS stations and the digital assets of NPR and PBS.

Page In Bento, a page can consist of text, modules, images and other content that is placed within the framework of a predefined template. See page elements
Page Content The main area of a Bento webpage that holds the bulk of the page content. It is located in the center left area of the webpage. 
PBS Account

PBS account provides a way for users to establish their own PBS profile enabling them to maintain a singular identity across all PBS ecosystems. PBS accounts are required to access the Merlin, COVE and Bento tools.

PMI (Public Media Interactive)

Outsourced digital sponsorship operations services for stations. Enables stations to sell local digital underwriting without a large investment in operational support or tools.


The search engine that will be used for Bento site pages. RAMP is a Software as a Service (SaaS) platform and based on a number of proprietary core technologies, products, and solutions.

Right Rail The right sidebar on any webpage. This portion of the site can contain several unique modules including ad space, social media icons and modules designed to highlight local content such as the Programs/Tonight module and the Support module. 


Sekizai means “blocks” in Japanese. Django-sekizai defines placeholders where your blocks get rendered and at different places in your templates append to those blocks. Used especially for css and javascript. Sekizai will ignore any duplicate content in a single block.

Slug This is the URL of your webpage. For example, your slug field may say "page-tutorial", which means the page address in the browser will display as http://www.yourwebsite.com/about/page-tutorial
Super User Usually a PBS employee who has access to the entire suite of permissions in Bento. See Roles and Permissions

Tags function as keywords that are related to the topic of content objects. Tags are an essential element to allow content objects to be easily discovered, recommended to potential viewers, or found through web searches. Tags allow your content to surface on other websites who have included the same or similar tags on their webpages and allow related content to show up on your webpages. See how tags are used in a Bento blog


A file that serves as the master pattern for the structure of a website layout. The structure of all other pages on your website are based upon the template. These are customizable and reflect station and producer preferences.


A unified set of design elements and color schemes applied to pages to give a consistent and attractive appearance. There are five different themes for stations and two for producers. Themes can be changed at any time. Learn more about Themes


This is the actual name of the page you're creating, it will be viewable by end-users. 


Categorization of basic permission rights given to those who use the Bento tool. Assigning permissions to users creates a very specific point of accountability for all changes, updates, creations and deletions on the site.

Variables A storage location which contains some known or unknown value. The variable name references the stored value and allows the name to be used independently of the exact information it represents. Variables can be assigned a value in one place and used elsewhere, then reassigned a new value and used again in the same way. Variables are used in Bento templates and custom components and are uniquely named by the Bento user.
Related pages