If you haven't already, please make sure you read the main COVE Video Event Tracking page. The information on that page is critical to understanding the process outlined below.

(lightbulb) The information in this section reflects the current Google Analytics interface.

What are views per video?

A “Video View” refers to the moment a video loads and begins to play in the player. This action is tracked by looking at the event MediaStart. This event is triggered right after the player loads ("MediaLoad" event) and a video starts playing, after any pre-roll has completed playing. 

How to view tracking results for views per video

  • Log in to your Google Analytics account (Figure 1).

Figure 1

  • Your accounts are displayed along the left side of the screen. 
  • Locate the account you want to view and click the plus sign to expand the link.
  • Click the Event Tracking for Site: Your Site link (Figure 2). 

Figure 2

  • On the left navigation menu, click Content (Figure 3.1).
  • Click Events (Figure 3.2)
  • Click Overview (Figure 3.3)
  • The Event Tracking Overview page displays.

(info) The main graph on this page does not represent all your video views; it represents all of the events in your account. Since certain actions can trigger multiple events or you may be tracking more than video events this graph is not an indicator of video views.

Figure 3

  • Click Event Action (Figure 4.1). 
  • Click MediaStart (Figure 4.2).

Figure 4

  • The total number of MediaStart events within the selected window of time are displayed. 
  • Click the date dropdown box in the upper right corner to modify reporting period (Figure 5.1).
  • The top of the report displays the information in graphical form (Figure 5.2).
  • The bottom of the report displays the information in tabular form (Figure 5.3). 

Figure 5

  • To see the number of MediaStart Events for each video click the "Event Label" link. (Figure 6)
  • Videos are listed by Title.
    • The first column has the program name, followed by the “|” symbol and then the title that you’ve programmed for that video in the Title field of the COVE Admin Tool, followed by the “|” symbol, then the video ID.
    • The second column gives you the total number of events. This is the number of times your video has been played.
    • The third column gives you the number of unique plays for a video. A unique play/event is one that hasn't occurred within the previous 30 minutes.
  • To see more videos just use the rows drop-down. (Figure 6)

Figure 6

(info)  I want to add this report to my dashboard 

There is an event similar to “MediaStart” called “MediaLoad”.  The MediaLoad event is triggered right before MediaStart when the player loads the video.  See Glossary


  1. Anonymous

    Hi Dan,

    Thanks for the guide. I am not seeing an "Event Action" column when I click on Actions in Google Analytics for MediaShift. Let me know why that might be.

    Mark Glaser


    1. Hi Mark,

      The "Event Action" column is to the right of the left-hand navigation. I've circled it in the attached screenshot.