If you haven't already, please make sure you read the main COVE Video Event Tracking page. The information on that page is critical to understanding the process outlined below.

(lightbulb) The information in this section reflects the current Google Analytics interface.

This is one of those metrics that isn’t perfect. We can track what buttons the user clicked in the video player but we can’t tell what they did next.  So we can’t tell if they completed the posting to the social media account or if they embedded the code they copied. Consequently, this metric should only be used as an indicator of a possible trend rather than a complete action.

What are video sharing events?

The system has several events that are categorized as a “Share”. They are events that are triggered when a user clicks one of the following buttons: 

  • The COPY button in the <Embed> menu (Figure 1).

Figure 1

  • The SEND button in the Email menu (Figure 2).

Figure 2

  • The Twitter and Facebook buttons (Figure 3).

Figure 3

How to view tracking results for video sharing

To view these event perform the following steps:

  • Log in to your Google Analytics account (Figure 1).

Figure 1

  • Your accounts are displayed along the left side of the screen. 
  • Locate the account you want to view and click the plus sign to expand the link.
  • Click the Event Tracking link (Figure 2).

Figure 2

 

  • On the left navigation menu, click Content.
  • Click Events.
  • Click Top Events.
  • Click Share (Figure 3).

Figure 3

  • A list of all the Share events that have been triggered appears (Figure 4).  The number of events next to each of these actions is the total number of times somebody clicked that button in all of your videos.
  • To see how many times each Share button has been clicked in each individual video, click the following links:
    • Facebook Post - displays how many times your video was shared on Facebook.
    • Embed Copied - displays how many times a user has embedded your video in another website.
    • Twitter Post - displays how many times your video was posted to Twitter.
    • Email Sent - displays how many times a user clicked the Send button and emailed your video.

Figure 4

  • Figure 5 displays the results after Email Sent has been clicked.

Figure 5

 

(info)  I want to add this report to my dashboard 

 

Probably the best event that is tracked in this section is the event that triggers when the user clicks the “Send” button in the “Email” menu. You can be fairly confident that this means that somebody emailed that video.