If Twitter is part of your social media strategy, you’ll have to start by creating an account. Follow these simple steps to get up and tweeting.

  • Visit the Twitter website and fill in your desired username (this will become twitter.com/USERNAME), e-mail address, and password. Be sure to clearly identify your station or program in the Full name textbox. Examples include:
  • Click the “Settings” button in the upper navigation bar and fill in all of the optional profile information. The “One Line Bio” is especially important; this is where you should state that this is the official account for your organization.

The More Info URL is a great way to link back to your primary site. Finally, upload a picture of the logo for your station, program or personality. This will also help Twitter users identify the feed.