Why might an app be sunsetted?

There are a couple of reasons an app might have to be taken out of the app store:

  1. Rights have expired
    1. All stakeholders must be notified that it is being taken down. 
    2. Rights and permissions should be established in your original contract
  2. Poor performance
    1. Factors that could result in low ratings include:
      • lesser known brand
      • old program/program goes off air
      • poor sales
    2. User ratings can be found in the app store. 

       See ratings screenshot here
    3. App can be taken down, improved and put back in the store.

What happens when an app is sunsetted?

  • Producer notifies PBS that app has entered into the sunset phase and provides a date to remove it from the app store.
  • PBS will work with the producer to remove the Mobile Application from the requisite marketplaces.