This page contains reference materials for the video event tracking system that has been implemented in COVE.

Glossary

TermDefinition
Duration Viewed

When a user pauses a video or when the MediaComplete event occurs.

Embed URLs 

The URLs of the websites where your videos were watched in the COVE Viral Player and the number of views each video received.

Label

An optional string to provide additional dimensions to the event data.  In this implementation the label is usually:  Program Title | Episode Title (e.g. "NOVA | The Pluto Files").
MediaCompleteWhen a playback reaches the end of the video.

MediaLoad

When a video loads in a player, after any pre-roll is done playing. This is not a record of a player loading on a page. This number will typically be slightly higher than MediaStart.

MediaStart

When a video starts playing, after any pre-roll is done playing.
Menu Usage

When a user clicks any of the following overlays in the player:

  • Details
  • Share
  • Email
  • <Embed>
  • Buy It
 

Views Per Player

The number of video views by player type. The player type is recorded when the MediaStart event is triggered.  Possible player types:

  • Portal (includes national and local portals)
  • Partner Player
  • Viral Player
  • PBS Arts site player
  • COVE-powered widgets
  • Mobile Web Portal
  • Mobile Web Partner Player

Views Per Video

The moment right after the player loads ("MediaLoad" event) and a video starts playing, after any pre-roll has completed playing. This action is tracked by looking at the event MediaStart.  

Video Sharing

 When a user clicks any of the following buttons:

  • Copy
  • Send
  • Facebook
  • Twitter

Event Tracking Structure

For those of you who understand how Event Tracking works this will explain how we have structured our system.

Category:  [Player ID] (e.g. "Video - Portal", "Video - Partner Player")

  • Action: MediaLoad
  • Action: MediaStart
  • Action: MediaComplete
  • Label: Program Title | Episode Title (e.g. "NOVA | The Pluto Files")
  • Value: NULL

Category: MenuView

  • Action: Menu (e.g. "Share", "Embed", "Email", "Buy")
  • Label: Program Title | Episode Title (e.g. "NOVA | The Pluto Files")
  • Value: NULL

Category: Share

  • Action: Share Method (e.g. "Email sent", "Facebook post", "Embed copied")
  • Label: Program Title | Episode Title | Chapter Title (e.g. "NOVA | The Pluto Files | Chapter 1")
  • Value: NULL

Category: Duration Viewed

  • Action: Program Title | Episode Title (e.g. "NOVA | The Pluto Files")
  • Label: Histogram Bucket:
    • "Less than 5 seconds";
    • "5 seconds - 1 min";
    • "1 min - 5 min";
    • "5 min - 10 min";
    • "10 min - 15 min";
    • "15 min - 20 min";
    • "20 min - 25 min";
    • "25 min - 30 min";
    • "30 min - 45 min";
    • "45 min - 60 min";
    • "More than 60 min";
  • Value: Number of seconds viewed (integer)