Google just announced a major change to how Sitelinks display.

Visit the Webmaster Central Blog for details.

This means it's more important than ever that your website be well optimized. In addition to getting that #1 ranking for your branded terms, you also need a sound information architecture that supports your traffic goals, a strong internal linking strategy, well-crafted title tags, unique snippets, and reader-friendly URLs.

1 Comment

  1. Melanie Phung AUTHOR

    I'm sure there will be a flurry of new blog posts about this in the next 24 hours, but this is a good overview of the challenges and opportunities:

    (It's mostly from the perspective of brands who qualify for Sitelinks in the first place.)