A few months ago, I wrote a teaser post about the site and the larger Arts Initiative that Paula Kerger has envisioned. Now, I am thrilled to announce the launch of PBS Arts online, a dedicated site that showcases PBS's commitment to bringing arts programming to the American public.
PBS Arts online was designed to mirror the idea of museum or gallery exhibits - curated presentations that aim to promote your broadcast and web-exclusive offerings.
We launched with 4 exhibitions and hope to add a new one every few weeks. The idea behind the site is to organize the content around a curated idea, theme or promotional opportunity. We aren't afraid to mix programs to tell a powerful story (see Ruin and Revival - a collaboration between Craft in America, Tavis Smiley and Baton Rouge station LPB that celebrates the 5th anniversary of Hurricane Katrina). PBS Arts also offers promotional opportunities in unexpected ways. Art:21's launch exhibition focuses on contemporary artists responding to the news. Using quotes and links to programming from FRONTLINE and Bill Moyers Journal, Art:21 leveraged both their own web original content and news stories in a powerful way. The site can also be used to promote TV programs that don't have a huge presence on PBS.org (see Citizen Architect - a one off documentary that would have otherwise only appeared in COVE. The exhibit mixes the full film with filmmaker interviews and web-exclusives).
I'm looking to use the arts site to tell stories using powerful content in unique ways. I also want to highlight great local arts programming that doesn't yet have a national presence. Most importantly, I'm looking to work closely with all of you. If you have ideas for exhibitions, let me know and we can work together to schedule and build a compelling presentation. I'm looking forward to hearing from you.
Manager, Online Arts Initiative