PBSi has received numerous inquires lately about producers wanting to build iPhone applications. We are truly excited about the enthusiasm around innovation and willingness to experiment with a new platform.

The PBS Kids team is leading the way in this space, launching five acclaimed applications in the last six months. We are now turning our attention to opportunities with general audience content and are currently working with key producer and station representatives to outline a PBS mobile strategy.

In addition to the strategy work underway, PBSi is also developing a library of modules that will help in the development of mobile applications, such as a mobile-ready version of the TV schedule data and a new spec for COVE video. And, we are conducting extensive research to ensure that we can meet the market expectations for all of our app offerings.

In the meantime, PBS is limited in the number of mobile apps that we can support.  Because of that, we must be highly selectively in the near term about the kinds of apps we publish under the PBS mobile store. If you have an idea for an application, please send it to your program manager so that it can be vetted by our product development team.

If you have any questions about this approach, please contact your PP&S program manager. And stay tuned for more information about the PBS mobile strategy.