Overview

The Google Ad Manager Station Guide illustrates how to add your inventory to Google Ad Manager. Google Ad Manager is an advertisement software as a service application run by Google and is available to local station videos only. Learn more 

The examples below demonstrate only the basic fields that need to be filled out. You can of course add more information but this page shows you how to add just the basics. 

Sponsorship messaging can be added at the show level and can be controlled under the Additional Data tab at the asset level. Metadata entered into the platform is passed to the ad server in the form of tags that can be targeted. 

Pre-roll is available on desktop, mobile web, iOS and Android mobile apps, Roku, Apple TV, Fire TV and Android TV.

How to use 

If you do not yet have access to Google Ad Manager, please fill out this form and we’ll add you to the system.

  • Once you've been added to the system, log in to https://admanager.google.com/home/ with the user info you received from Google. 
  • If you have access to multiple accounts for Google Ad Manager, select National Pubic Media (NPR & PBS) – DFP (6735).
  • Select New Order (Figure 1.1).

If you have existing orders, they will display in the table. If this is your first order, the table will be empty (Figure 1.2).

Figure 1

  • Click the Advertiser dropdown menu and begin typing the name of the advertiser you want. If there are no advertisers that match your criteria, click Add a new company (Figure 2).

If you are using Google Ad Manager for the first time there will be no companies listed.

Figure 2

  • Click the Type dropdown menu and click the type of advertiser (Figure 3.1).
  • Be sure Credit status displays Active (Figure 3.2).
  • In the Name textbox, type the company name (Figure 3.3).
  • In the Teams section, begin typing the name of the team. When the list appears, click the checkbox next to the one you want (Figure 3.4).
  • When finished, click Save (Figure 3.5).

Figure 3

  • In the Name textbox, type a name for your order (Figure 4.1).
  • Click ADD LINE ITEM (Figure 4.2).

Figure 4

  • In the Video section, click SELECT (Figure 5).

Figure 5

  • In the Name textbox, type a name for your line item (Figure 6.1).
  • Click the radio button next to the appropriate Line Item Type priority (Figure 6.2). Learn more about line item types

Figure 6

  • In the Expected Creatives secction, under creative size, insert 400x300v (Figure 7).

The creative size for video should always be 400x300v. This size is a placeholder and is not indicative of the video size that is displayed live. When you upload your assets as a 400x300v, Google Ad Manager will automatically transcode the assets into a variety of file types and sizes. Google Ad Manager will then serve the appropriate version according to the user’s bandwidth/connection and device.

Figure 7

  • In Delivery Settings, click the Start time and End time to select a start and end time from the calendar (Figure 8). Click a day on the calendar then type in a time in the available boxes to select a start and end time.

Figure 8

  • If you selected Sponsorship in the Type dropdown menu, type the percentage goal in the Goal textbox (Figure 10). This indicates the percentage that your line item delivers against the content you have selected.

Figure 10

Fields that display in the Settings section change according to what you choose in the Type dropdown menu. Learn more about line item types

Figure 11

This section demonstrates how to designate where your sponsorship video is going to run. 

  • In the Targeting section, click Inventory (Figure 12).

Figure 12

  • Click the right-facing arrow next to Ad units (Figure 13).

Figure 13

  • Click the dropdown arrow to the right of PBS (Figure 14).

Figure 14

  • Click the checkmark by the ad unit that is unique to your station (Figure 15). Example: PBS_Video_[STATION CALL LETTERS]

Figure 15

  • A green checkmark appears next to your selection, indicating it has been selected (Figure 16.1).
  • The ad unit moves to the selected column on the right (Figure 16.2).

Figure 16

This section demonstrates how to attach your sponsorship message to content. 

  • In the Targeting section, click Custom Targeting (Figure 17).

Figure 17

  • Click the Select dropdown menu (Figure 18).

Figure 18

  • Click the CMS metadata dropdown menu (Figure 19).

Figure 19

  • Search for the show(s) for targeting. Always start your search with the term program-slug. When the selection appears, select it by clicking the checkbox to the left of the name (Figure 20.1).
  • Once you've clicked the checkbox, your selection appears in grey at the top (Figure 20.2).
  • Once you've selected the show(s), click anywhere outside the text box.

Please do not target content outside of your local station content. It will not work.

Figure 20

  • Figure 21 shows an example of the line item targeting one show, with the station ad unit attached (Figure 21.1).
  • When finished, click Save (Figure 21.2).

Figure 21

This section demonstrates how to upload your sponsorship message to Google Ad Manager.

  • After saving the line item, click Creatives from the Line Item Settings view (Figure 22).

Figure 22

  • Click Add Creative (Figure 23).

Figure 23

  • Click New creative > 400x300 (Figure 24).

Figure 24

  • For a hosted video, click Video (Figure 25).

Figure 25

  • In the Name textbox, type the name of your creative (Figure 26.1). 
  • Drag and drop your file in the dotted box or click BROWSE to upload your video file (Figure 26.2).
  • In the Click-through URL textbox, type the full URL of the page to which the creative should link (Figure 26.3). You do not need to include "http://." Be sure to click the Test button to test your URL! (Figure 26.4)
  • After the file has uploaded, the Duration textbox populates with a value reflecting the duration of the video (Figure 26.5). Duration is in seconds, with a maximum of 30 seconds.

It may take some time for your sponsorship message to transcode. You do not have to wait for the transcoding process to finish before clicking Save.

Figure 26

  • It should take a few moments for your file to upload. After the file has uploaded, a message stating that transcoding has begun appears (Figure 27.1).
  • Click Save (Figure 27.2). It may take some time for your sponsorship message to transcode. You do not have to wait for the transcoding process to finish before clicking Save.
  • After you’ve saved the creative, click the X in the top left corner to exit (Figure 27.3).

PBS players do not support skippable sponsorship messages. The default state is Disabled and should not be enabled for any reason. 

Figure 27

  • Navigate back to the Order view by clicking the Order name in the breadcrumbs at the top of the screen (Figure 28).

Figure 28

  • Click Approve (Figure 29).

If you see a warning message stating that you have overbooked an order, ignore it.

Figure 29

  • The blue Ready label near the top of the page indicates your creative is ready to deliver (Figure 30). If you do not see the blue Ready label, please revisit previous steps.

Figure 30

Need trafficking help?  Please contact Google Ad Manager Support, publisher-support@google.com.  The Google Ad Manager help icon located in the upper right corner of the screen is also very useful for basic questions.

If you have any account related questions, please contact mrvogrin@pbs.org.