Welcome to the PBS LearningMedia Content Contributor Guide

What is PBS LearningMedia?

PBS LearningMedia™ harnesses the best of public media from PBS, WGBH, and over 200 public media partners to provide educators instant access to tens of thousands of classroom-ready, digital resources including videos, interactives, audio, photos, and in-depth lesson plans. Through the use of a streamlined content management system (CMS), you can easily add content to LearningMedia repository. This space provides guidance on everything you need to know including:

Are you new to PBS LearningMedia?

Welcome to PBS LearningMedia!  We are happy that you are interested in contributing content. Review the guidelines below to help shape your material and prepare it for publishing. 

Begin by identifying educational goals and objectives for your content

Determine what the need is in the classroom and work with advisers to:

  • identify specific topics that will benefit from a media-based presentation (video, audio, interactive, or image),
  • identify specific concepts and/or skills with which students typically struggle,
  • identify how these topics align with educational standards (which standards, which grade levels).

Identify the media

  • There are five media types
  • Create or select media that supports the specific learning objective by telling a story well or presenting an engaging animation, graphic, or interactive experience.
  • Determine whether a video excerpt (direct lift) works well as is, or if you need to edit the media to better present the story in light of the educational goal. An excerpt should include enough context to make sense when viewed outside of the larger source program, should have a clean beginning and ending, and should avoid going off into tangential content.
  • Consider the timeframe for engagement with the media. If it's going to be used as part of a classroom lesson or activity, it should run no longer than 5 minutes (3-5 minutes is ideal).
  • Select media that features appropriate language for the grade level.
  • Select media that features appropriate concepts for the target grade range.
  • See Content Criteria for Contributors for specific media selection criteria.

Draft texts and other materials that support your media

Support texts and materials might include:

  • an essay for teachers and/or students that explains or expands upon concepts in the media,
  • teaching tips with ideas for activities to do before, during, and after watching the media, including related hands-on and assessment activities,
  • discussion questions,
  • a student handout for note-taking.

Ask your advisers for suggestions regarding the focus of support texts and materials. See Content Criteria for Contributors for further information on support materials.

Send media and support materials to advisers for review

  • Get advisory feedback on your media selections.
  • Get advisory feedback on your support materials.
  • Get advisory feedback on the grade range and hierarchy placements for your resources.
  • Incorporate advisory feedback.

If you do not have your own advisers, please contact the PBS LearningMedia team early in the process.

Finalize materials

Guidelines for Creating Media Types

Now that you have an understanding of how the process works, let's begin creating content. Review the guidelines for creating resources using the following media types:


Create Content

Review content criteria and guidelines that are important to creating engaging media for the classroom.  Helpful tips and examples, as well as all media format guidelines, are available in this section.

Contribute Content

Review media format guidelines and required metadata as you prepare your content for contribution to the CMS. Access the user manual to learn more about the LearningMedia CMS.